The Children’s Online Privacy Protection Act (COPPA) is a United States federal law, designed to protect children under age 13 while accounting for the dynamic nature of the Internet. The rule applies to operators of online services - including mobile apps - directed at children under 13 that collect, use, or disclose personal information from children, and operators of general audience websites or online services with actual knowledge that they are collecting, using, or disclosing personal information from children under 13.
Please note that COPPA compliance is only required for app users in the United States of America and is not relevant for users from any other countries in the World.
More information is available here: https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions
How To Declare That My App is COPPA Complaint
When creating or editing an app on the display.io Publisher Portal you can declare if your app is Children Directed by choosing Yes/No for the following parameter:
My application is specifically directed to children under 13 years of age and/or I have actual knowledge that it has users known to be under 13 years of age. COPPA is applicable for USA only.
How COPPA Compliance Flag Affects Your Ad Requests
If you declare COPPA compliance for your app on the display.io Publisher Portal then the following personal data will be removed from all ad requests sent from devices located in the USA for the specific app:
- device ID;
- geolocation: lat/long;
- year of birth;
- user (personal) keywords.
Please note that this may significantly impact the monetization potential of your ad requests.
Determining if Your App is Directed at Children
An app may be considered child-directed based on a variety of factors, including the following examples:
- The subject matter of the app (e.g., game)
- Visual content (e.g., candies)
- Use of animated characters
- Presence of child-oriented activities and incentives
- Type of music or other audio content (e.g., songs sung by children, not just songs that kids like)
- Age of models (e.g., babies, toddlers, tweens)
- Presence of child celebrities or celebrities who appeal to children
- The complexity of language used on the app
- Whether advertising in the app is directed at children
If you are unsure about whether your app is child-directed, please seek legal advice.