Interscroller - is a vertical content monetization solution for publishers can drive 3 times higher CPM than regular display and native ad formats while maintaining a stellar user experience.
Interscroller general characteristics
Direct integration via SDK & Header Bidding (coming soon)
Portrait Full Screen - IAB Mobile Interstitial Portrait size (320x480)
Video & Display (inc. Rich-Media) -automatically responsive
4 basic Interscroller behaviors
REVEAL, NO DWELL
Enables reveal mode on ad scrolling without ad dwell effect.
This configuration gives effect that Full Screen ad lives on a feed background, and while scrolling a feed overlaps the ad, showing it on a gap spot.
REVEAL & DWELL
Enables reveal effect on ad scrolling and applies ad dwell effect.
|This configuration combines all the Reveal mode benefits, described above, and Dwell effect benefits:
when ad is fully shown on a screen it applies Dwell effect (ad hold) for a defined in the settings Dwell time. Within Dwell time a user can't scroll a feed neither can remove the ad.
Dwell time is accompanied by a dwell time progress bar and when dwell time is over - SCROLL TO CONTINUE WITH CONTENT footer is shown and user can continue to scroll a feed.
This mode is highly recommended as it helps advertisers reach higher CTR and viewability performance. As a result publishers will typically yield 25% higher CPM, fill and revenue for their inventory.
NO REVEAL, NO DWELL
Disables reveal mode on ad scrolling without ad dwell effect.
This configuration gives effect that a Full Screen Ad is a native ad within a feed. Unlike Reveal effect, ad scrolls up and down with a feed.
Like in Reveal mode the configuration goes with a header "Sponsored", sound button, and for video ad "Tap to Learn More" icon.
NO REVEAL & DWELL
Disables reveal effect on ad scrolling and applies ad dwell effect.
This configuration combines No Reveal mode benefits of native in-feed ad, and Dwell effect benefits: when ad is fully shown on a screen it applies Dwell effect (ad hold) for a defined in the settings Dwell time.