Publishers can make adjustments to the behavior of App Interscroller from the placement settings inside their developer account.
Below we showcase the different ad behaviors available.
1. REVEAL, NO DWELL
Enables reveal mode on ad scrolling without ad dwell effect.
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This optimal configuration gives the effect that the ad lives in the feed background. While a user is scrolling, the feed overlaps the ad revealing the ad content until it reaches full screen. Sound on/off and "Tap to Learn More" are default icons.
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2. REVEAL & DWELL
Enables reveal effect on ad scrolling and applies dwell effect to ad.
This configuration combines all the Reveal mode , described above, but also includes a Dwell effect. When an ad is fully shown on screen this configuration applies a Dwell effect to the ad, holding it on screen. Users cannot continue scrolling until the progress bar running along the bottom of the ad has completed. Once completed, users receive a prompt at the bottom of the screen to continue scrolling (Scroll to continue with content'). Publishers can define the Dwell Time from the Placement Setting inside their Developer Dashboard. This configuration improves the performance of your inventory for advertisers, helping them reach higher CTR and viewability. As a result publishers can typically yield higher CPM, fill and revenue for their inventory versus not using Dwell. |
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3. NO REVEAL, NO DWELL
Disables reveal mode on ad scrolling, no ad dwell effect.
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This configuration natively places a fullscreen ad into the feed, between content sections. The color of the "Sponsored" header can be customized to match the brand book of your app UI. Sound on/off and "Tap to Learn More" are default icons. |
4. NO REVEAL & DWELL
Disables reveal effect on ad scrolling and applies ad dwell effect.
This configuration natively places a fullscreen ad into the feed between content sections and applies a Dwell time to the ad. Users cannot continue scrolling until the progress bar running along the bottom of the ad has completed. Once completed, users receive a prompt at the bottom of the screen to continue scrolling ('Scroll to continue with content'). Publishers can define the Dwell Time from the Placement Setting inside their Developer Dashboard.
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