This article highlights best practices to follow when searching for the right placement to serve App Interscroller in your app.
1. Identify the right user mindset
The user journey of your app can be broken into two different intentions - Discovery and Consumption.
Discovery is a state such that when a user opens an app they have an intention to discover a piece of content that interests them. In most content based apps this occurs within a main feed where content is typically summarized into short form sections or posts requiring an additional tap from the user to consume it in full.
Conversely, Consumption occurs when the user has discovered the content they find most interesting, taps to access it and consumes the content in full. This is a mode of increased user focus
Example of Discovery Example of Consumption
Whenever possible start by serving App Interscroller into the Discovery sections of your app.
This allows users to become familiar with the App Interscroller experience while in discovery mode. Following this trial period the ad format should be introduced into Consumption areas of your app.
2. Find the optimal placement
The content in an app feed is typically laid out into sections with natural breaks between content as the user scrolls through the feed. These natural breaks in content are the optimal positions to place App Interscroller.
We recommend placing App Interscroller at the start of a new user session to ensure optimal publisher CPM and Fill rates. Placements that are activated within the first or second scroll of a new user session tend to achieve the highest ad revenue versus placements that are later in the user session.
Highlighted in red on the image below are examples of natural breaks in content. Any one of these would make an ideal placement for inserting App Interscroller.
Note: Publishers already using 300x250 display ad placements in their feed can also use these placements for App Interscroller.
3. Customize the frame of App Interscroller
App Interscroller provides publishers a way to customize the top and bottom borders (bottom border in Dwell Mode only) of the ad unit to match the brand book of their app. We recommend using this feature to provide users with a native feel to their ad experience.
Top border Bottom Border
4. Use Frequency capping
For most users App Interscroller is a new ad format that they have not experienced before. The ad format mimics the typical scrolling gestures used in a feed. However, to build familiarity we recommend that users are gradually introduced to the format.
The best way to achieve this is through Frequency Capping.
Knowing the actual frequency cap to apply varies since daily usage varies by app and should be discussed with your display.io support representitive.