It is recommended to place Interscroller into Article Pages, with the primary placement immediately below the fold of each new page load and between paragraph breaks.
Secondary placements can be found further down the page, as the content and feed length dictates.
For placements in other sections please consult your account executive at display.io.
Many content apps break down into two feed types - Article page feeds and Main page feeds (e.g top stories, posts).
Article pages put users into consumption mode that encourages slower scrolling. This can increase viewability for advertisers and may lead to revenue performance for publishers.
Main Page feeds put users in discovery mode which can increase their scrolling speed. As a result placing Interscroller here can lead to lower viewabililty for advertisers which may impact revenue performance.
Example of Main Page scroll speed Example of Article Page scroll speed
Note: Publishers already using 300x250 display ad placements in their feed can also use these placements to call App Interscroller.