This article highlights best practices to follow when searching for the right placement to serve App Interscroller in your app, and what you should do once you have identified it.
1. Identify the right user mindset
The user journey of your app can be broken into two different intentions - Discovery and Consumption.
Discovery is a state such that when a user opens an app they have an intention to discover a piece of content that interests them. In most content based apps this occurs within a main feed where content is typically summarized into short form sections or posts requiring an additional tap from the user to consume it in full.
Conversely, Consumption occurs when the user has discovered the content they find most interesting, taps to access it and consumes the content in full. This is a mode of increased user focus where interruptions may be perceived negatively.
Example of Discovery Example of Consumption
Whenever possible start by serving App Interscroller into the Discovery sections of your app so that the user get to experience App Interscroller while in a discovery mode. Following a successful trial period where the user becomes accustomed to the ad experience, the ad format may be introduced into Consumption areas of your app.
2. Find the optimal placement
The content in an app feed is typically laid out into sections with natural breaks between content as the user scrolls through the feed. These natural breaks in content are the optimal positions to place App Interscroller.
We recommend placing App Interscroller at the start of a new user session to ensure optimal publisher CPM and Fill rates. Placements that are activated within the first or second scroll of a new user session tend to achieve the highest ad revenue versus placements that are later in the user session.
Note: Publishers already using 300x250 display ad placements in their feed can use these placements for App Interscroller.
3. Customize the frame of App Interscroller
App Interscroller provides publishers a way to customize the top and bottom borders (bottom border in Dwell Mode only) of the ad unit to match the brand book of their app. We recommend using this feature to provide users with a native feel to their ad experience.
Top border Bottom Border
4. Use Frequency capping
For most users App Interscroller is a new ad format that they have not experienced before. The ad format mimics the typical scrolling gestures used in a feed. However, to build familiarity we recommend that users are gradually introduced to the format.
The best way to achieve this is through Frequency Capping.
Knowing the actual frequency cap to apply varies since daily usage varies by app.
As a general rule we recommend that App Interscroller is served into one placement only, at a frequency cap of once per every second unique user app session, for a period of 7 days.
The frequency limit and placement count should be increased following the completion of this time period as by this time users has become familiar with the ad format.