User Identity Tag

User Identity Solutions enable publishers to maximize monetization and advertisers to improve ROI on relevant audiences.

We recommend to use The Identity Hub Solution, which provides access to the top market User Identity Solutions at once and guarantees the highest efficiency.

In order to support The Identity Hub Solution place User Identity Script on the mobile webpage header (between <head></head> tags).

> User Identity Script

<script type="text/javascript">
(function() {
   var purl = window.location.href;
   var url = '//ads.pubmatic.com/AdServer/js/pwt/158101/4678';
   var profileVersionId = '';
   if(purl.indexOf('pwtv=')>0){
         var regexp = /pwtv=(.*?)(&|$)/g;
         var matches = regexp.exec(purl);
         if(matches.length >= 2 && matches[1].length > 0){
               profileVersionId = '/'+matches[1];
         }
   }
   var wtads = document.createElement('script');
   wtads.async = true;
   wtads.type = 'text/javascript';
   wtads.src = url+profileVersionId+'/pwt.js';
   var node = document.getElementsByTagName('script')[0];
   node.parentNode.insertBefore(wtads, node);
})();
</script>

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> User Identity Script

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