Authorised Digital Sellers (ads.txt) standard is designed to increase transparency in the programmatic advertising ecosystem, to prevent unauthorised inventory sales, to fight fraud and positively impact your monetization.
Declaring authorised sellers via the ads.txt file will result in more advertiser spend as buyers seek to only spend on publishers with a valid ads.txt file. The ads.txt file also helps you protect the integrity of your inventory from fraudsters who counterfeit or spoof domains.
In order to get fill make sure that display.io ads.txt lines are added to your ads.txt file, which should be hosted under your website domain root level. Please ask your Account Manager for the updated ads.txt list.
To learn more about Ads.txt project, visit https://iabtechlab.com/ads-txt/
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