Unified Auctions

The Unified Auction feature provides publishers with an option to create and manage an auction between many different ad sources.

By default all publishers have “display.io Ad Source” activated. This  represents all display.io advertisers and is run on a revenue share basis. In order to activate this demand publishers must place the display.io app-ads.txt/ads.txt lines on their domain.

Publishers can also set up additional ad sources with any 3rd party demand partner they work with. Within such a setup display.io Ad Server functionality is provided as a service.

All active Ad Sources participate in a unified auction, where a valid bid with the highest CPM wins the right to serve into display.io's ad container.

Note: currently display.io Platform supports only programmatic ad source type integration, based on openRTB API specification version 2.3/2.5. The integration specification is available by the link, FAQ regarding the integration are available by the link. display.io Ad Server is located in US-EAST. 

In case Ad Source supports pure openRTB API specification version 2.3/2.5 - the only mandatory parameter for the integration setup is the Ad Source Endpoint URL.

If Ad Source integration requires any specific parameters/values to be sent within the bid request, then please approach your display.io account manager to get the required tech support.

To add a new Ad Source to the unified auction click  

This will open the “New Ad Source” form with the following parameters to be completed: 

• Ad Source Name
  • Name of demand source
• Status
  • “Active”(by default), Inactive
• Endpoint URL
  • URLs be set up in secure protocol (https): (example: “https://adsource.com
• Bid Floor Optimization
  • Opt-in by default. Bid Floor Optimization activates display.io yield optimization algorithms to achieve the maximum CPM bid wins on behalf of the publisher
• Max Response Time (ms)
  • 1000 by default
• Auction Type
  • 1st price auction by default - recommended
• Ad Format:
  • Display (opt-in by default)
  • Video (opt-in by default)

Inventory Targeting:

• Inventory (all selected by default, multiple choice)
  Inventory can be specified by:
  • Ad unit (all selected by default, multiple choice)
    Or
  • Placement (all selected by default, multiple choice) 

Geo Targeting

• Country
  • All selected by default, multiple choice
  • State targeting is available in the US 
• State
  • All selected by default, multiple choice
• Comments 

Submit the completed form by clicking button. Now the created Ad Source will appear in the list of Ad Sources.

Ad Sources (inc. display.io Ad Source) are available for editing/reconfiguration by clicking a gear icon .

Reporting

Unified Auction reporting provides publishers with an option to track the individual performance of every ad source according to the following metrics:

• Bid Requests
• Impressions
• CPM (Net)
• Revenue (Net)
  

Note: Default time zone for all the statistics is EST.

Stats and trend graphs are shown for the defined time period which can be managed in the date range dropdown:

Publishers can also use search function to locate a specific Ad Source

• Search per ad source  name or status 
  
  
• Filter per Inventory Status, Ad Source Type, Bid Floor Optimization, Ad Format,  Inventory, Ad Unit,  Country

By clicking icon placed on the Ad Source the Platform will redirect you to the Rates Section where you can set up Rates for the created Ad Sources.