Rates

The Rate section provides publishers with an option to set rules that control the price their inventory is sold at. This can be set on all inventory or more specifically per ad source or country. 

Setting a new rate rules defines a floor price below which a publisher is not willing to sell their inventory. 

There are 2 Rate rules types:

• Base Rate Rules are created automatically when new inventory is created. Base rules' goal is to make sure that all the inventory has Rates setup and to exclude human factor issues, where a publisher didn’t create a regular Rate Rule for the certain Inventory/Ad Source/Geo combination. Base Rate Rules have the lowest priority in the system (priority 11), so they take place only if none of the regular Rules cover the case. 
• Regular Rate Rules can be created manually by publishers on the Platform.

To create a new Regular Rate Rule click the “New Rate Rule” button which will open “New Rate Rule” form with the following parameters for configuration: 

• Status (“Active”(by default), Inactive);
• Rate (Min CPM)* (in $);
• Priority (options: 1-10 (the lowest number the highest priority). Priority takes place only if more than 1 rate rule;
  Inventory Targeting:
• Inventory (all selected by default, multiple choice)
  Inventory can be specified by:
  • • Ad unit (all selected by default, multiple choice)
      Or
    • Placement (all selected by default, multiple choice)

         Demand Targeting:

• Ad Source (all selected by default, multiple choice)
  
  Geo Targeting:

• Country (all selected by default, multiple choice)
  In case of US is selected as the only country for geo targeting, US States can be defined as well:
  • • State (all selected by default, multiple choice)
• Comments 

To submit the filled out “New Rate Rule” form click button - the created Rate Rule should appear in the list of Rate Rules (all mandatory input fields are marked with *).

Rate Rules are available for editing/reconfiguration by clicking a gear icon . Unlike for Regular Rules, where all the Rate Rule parameters are available for editing, for Base rules only Rate (Min Net CPM) can be changed via the Platform and also Comment could be added any time.

If there are several Regular Rate Rules relevant for the current Inventory/Geo/Ad Source  - than rate rule with more detailed specification takes place.
If there are more than one Rate Rules relevant for the current Inventory/Geo/Ad Source with the same specification level - Rate Rule with the higher priority (lower number) takes place.
If there are more than one Rate Rules relevant for the current Inventory/Geo/Ad Source with the same priority and specification level - Rate Rule with the lower Rate takes place (increasing bid chances).
Base Rule always goes with a lowest priority, covering a case when no Rate Rule is defined for the current Inventory/Geo/Ad Source.

The Rate Rules section provides you with an option to filter per Inventory , Status,  Ad Unit, Placement,  Country, Type (Base rule = true/false), Ad Source, Priority,